Revenue Per Available Room (REVPAR)
Revpar is the key measure in the performance of the core business of
hotels-selling rooms. Revenue per available room (revpar) is the key indicator
of performance for hotels and can be broken down into two parts reflecting
occupancy and rates:
Revpar = occupancy (percentage of available rooms
occupied) × average room rate per night.
Trends in revpar are very important. Revpar can be used to compare companies
but only if they have broadly similar hotels - i.e. similarly priced in similar
locations. This is less unlikely than it may seem as most hotels companies give
regional breakdowns of revpar and this can be compared.
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